EyeOutAds

Ethical advertising for publishers and creators

Effective Date: 4/30/2026
Website: https://eyeoutads.com
Company/Service: EyeOutAds
Contact: 1eyeguy@eyeoutads.com

These Publisher Terms of Service (“Publisher Terms”) govern your use of EyeOutAds as a publisher, website owner, site operator, content owner, or authorized representative of a publisher account. By creating a publisher account, submitting a site, verifying a site, placing EyeOutAds ad code, opting into the EyeOutAds marketplace, displaying ads, receiving earnings, or using any publisher feature of EyeOutAds, you agree to these Publisher Terms.

If you do not agree to these Publisher Terms, do not use EyeOutAds as a publisher.

1. About EyeOutAds

EyeOutAds is a privacy-respecting advertising network designed to connect advertisers with approved publisher sites through explainable campaign eligibility rules.

EyeOutAds does not sell personal data or follow users across the web. Ads are shown using factors such as advertiser campaign settings, publisher site approval, site category, marketplace opt-in, ad size, geography, budget, schedule, platform governance, and available inventory.

EyeOutAds is built to support useful advertising without surveillance-based tracking.

2. Publisher Accounts

To use EyeOutAds as a publisher, you may be required to create an account and provide accurate information, including your name, business name, contact information, email address, payment information, tax information, site information, and other details reasonably requested by EyeOutAds.

You agree to:

  1. provide accurate and current information;
  2. keep your account information updated;
  3. maintain the security of your login credentials;
  4. use EyeOutAds only for lawful publisher activity;
  5. not impersonate another person, business, site owner, or publisher;
  6. not submit sites you do not own, control, or have authority to monetize;
  7. not allow unauthorized persons to access your account.

You are responsible for all activity conducted through your publisher account.

3. Email Verification and Account Security

EyeOutAds may require email verification before a publisher account can access publisher features, add sites, verify sites, opt into the marketplace, display ads, or receive earnings.

EyeOutAds may suspend or limit access if your email address is unverified, if account information appears inaccurate, if suspicious activity is detected, or if verification is otherwise required to protect the platform.

Notify EyeOutAds promptly if you believe your account has been compromised.

4. Site Submission

Publishers may submit websites or digital properties for review.

When submitting a site, you represent and warrant that:

  1. you own the site, operate the site, or are authorized to monetize the site;
  2. the site information you provide is accurate;
  3. the site does not violate these Publisher Terms;
  4. the site complies with applicable laws;
  5. the site does not contain prohibited content;
  6. you have the right to place advertising code on the site;
  7. the site can comply with EyeOutAds technical and policy requirements.

Submitting a site does not guarantee approval, verification, marketplace eligibility, ad delivery, impressions, earnings, tier assignment, or continued participation.

5. Site Verification

EyeOutAds may require site verification before ads can run or before a site can participate in the marketplace.

Verification methods may include, but are not limited to:

  1. adding a verification meta tag;
  2. adding a verification file;
  3. DNS or domain verification;
  4. manual review;
  5. other technical or administrative verification methods.

EyeOutAds may re-check verification at any time. If verification fails, EyeOutAds may pause ad serving, suspend marketplace eligibility, limit earnings, or require re-verification.

Verification confirms only that the site appears to be controlled by the publisher or authorized representative. It does not guarantee approval, traffic quality, legal compliance, or ad delivery.

6. Site Approval

All publisher sites are subject to review and approval.

EyeOutAds may approve, reject, pause, suspend, reclassify, or remove a site at any time based on:

  1. site content;
  2. ownership or authorization concerns;
  3. verification status;
  4. traffic quality;
  5. invalid traffic risk;
  6. advertiser safety;
  7. legal compliance;
  8. user experience;
  9. technical behavior;
  10. platform governance;
  11. marketplace fit;
  12. publisher conduct.

Approval may be revoked if a site changes ownership, changes content materially, fails verification, generates suspicious traffic, violates policy, or creates risk for advertisers, users, publishers, or EyeOutAds.

7. Marketplace Opt-In

EyeOutAds may allow approved publisher sites to opt into a marketplace catalog where advertisers can browse or select eligible sites.

Marketplace opt-in does not guarantee:

  1. advertiser selection;
  2. ad delivery;
  3. impressions;
  4. earnings;
  5. placement in a specific category;
  6. tier assignment;
  7. continued marketplace eligibility.

A site may be excluded from marketplace visibility if it is not approved, not verified, inactive, not opted in, unsupported for requested ad sizes, missing category classification, restricted by governance rules, or otherwise ineligible.

EyeOutAds may classify publisher sites by category, subcategory, quality tier, content type, geography, or other marketplace attributes.

8. Publisher Site Categories and Classification

EyeOutAds may assign or allow assignment of marketplace categories and subcategories to publisher sites.

Categories are used to help advertisers find suitable publisher sites and may affect marketplace browsing, campaign eligibility, and ad serving.

EyeOutAds may change, add, remove, merge, or reclassify categories and subcategories at any time.

Publishers may request changes to site classification, but EyeOutAds has final authority over marketplace classification.

9. Publisher Tiers

EyeOutAds may assign site tiers based on recent traffic, quality signals, marketplace suitability, advertiser value, ad-in-view metrics, user engagement, fraud risk, site age, approval status, or other platform criteria.

Possible tiers may include, but are not limited to:

  1. Pending Tier;
  2. Green;
  3. Silver;
  4. Gold;
  5. Platinum;
  6. restricted or non-marketplace classifications.

New or low-data sites may show Pending Tier until enough recent reporting data has been collected.

A Pending Tier is not a punishment. It means EyeOutAds does not yet have enough recent traffic and quality data to assign a stronger marketplace tier.

EyeOutAds may restrict low-quality, suspicious, or high-risk sites from advertiser-selectable inventory. A site with enough negative quality or risk signals may be limited, removed, downgraded, suspended, or excluded from marketplace availability.

Tiers may change over time and are not guaranteed.

10. Ad Placement Rules

Publishers must place EyeOutAds ad code only as authorized.

Publishers agree not to:

  1. alter EyeOutAds ad code without permission;
  2. obscure, hide, shrink, cover, stack, or manipulate ads;
  3. place ads in a way that causes accidental clicks;
  4. place ads in misleading locations;
  5. label ads deceptively;
  6. force ads to refresh without authorization;
  7. auto-click, auto-load, or auto-trigger ad interactions;
  8. place ads on pages with prohibited content;
  9. place ads in pop-ups, pop-unders, hidden frames, overlays, or deceptive units unless expressly approved;
  10. place ads where users cannot reasonably see them;
  11. interfere with impression confirmation, viewability measurement, click handling, telemetry, fraud checks, or reporting.

Publishers must follow any placement, size, script, loading, or integration instructions provided by EyeOutAds.

11. Supported Ad Sizes

Publisher sites may support one or more ad sizes. EyeOutAds may require sites to declare supported ad sizes.

Ad delivery may fail closed when a placement requests an unsupported ad size or when no approved creative matches the requested size.

Publisher eligibility for campaigns may depend on supported ad sizes, site category, marketplace opt-in, approval, verification, inventory tier, and advertiser targeting.

12. Prohibited Publisher Conduct

Publishers may not engage in conduct designed to manipulate ad delivery, impressions, clicks, reporting, earnings, advertiser billing, user behavior, or platform metrics.

Prohibited conduct includes, but is not limited to:

  1. clicking your own ads;
  2. encouraging others to click ads;
  3. using bots, scripts, paid click farms, traffic exchanges, auto-refresh systems, fake visitors, or artificial traffic;
  4. incentivizing clicks, views, hovers, scrolls, or ad interactions;
  5. manipulating viewability or in-ad-view time;
  6. hiding ads while causing them to load;
  7. stacking multiple ads in one placement;
  8. spoofing domains, referrers, devices, locations, or user agents;
  9. generating impressions through malware, forced redirects, pop-ups, hidden iframes, or deceptive methods;
  10. modifying EyeOutAds tracking, billing, confirmation, or fraud scripts;
  11. interfering with ad serving, telemetry, or reporting;
  12. submitting false site, traffic, ownership, or payment information;
  13. using the platform to defraud advertisers, users, other publishers, or EyeOutAds.

EyeOutAds may withhold, reverse, adjust, or cancel earnings associated with invalid, suspicious, artificial, or policy-violating activity.

13. Prohibited Site Content

EyeOutAds may reject, restrict, or remove sites that contain, promote, or substantially link to prohibited content.

Prohibited or restricted content may include:

  1. illegal content or services;
  2. malware, phishing, scams, deceptive downloads, or hacking;
  3. counterfeit goods;
  4. stolen goods;
  5. unlawful gambling;
  6. unlawful drugs or drug paraphernalia;
  7. extremist, terrorist, or hate content;
  8. threats, harassment, or targeted abuse;
  9. sexually explicit content;
  10. content exploiting minors;
  11. deceptive medical, financial, or legal claims;
  12. copyright infringement or piracy;
  13. impersonation or fake official sites;
  14. misleading news, fabricated claims, or deceptive content presented as factual where harmful;
  15. content that creates brand-safety risk for advertisers;
  16. content that violates applicable law or platform policy.

EyeOutAds may maintain a separate Publisher Content Policy, and that policy is incorporated into these Publisher Terms when published.

14. Publisher Responsibilities

Publishers are responsible for:

  1. the content of their sites;
  2. the legality of their sites;
  3. ownership or authorization to monetize submitted sites;
  4. compliance with privacy laws;
  5. compliance with advertising, consumer protection, intellectual property, and content laws;
  6. user-facing disclosures required by law;
  7. maintaining site security;
  8. avoiding deceptive ad placement;
  9. ensuring their use of EyeOutAds does not violate other agreements or laws.

EyeOutAds does not provide legal, tax, privacy, or compliance advice.

15. Privacy and User Respect

EyeOutAds is designed to respect user privacy and avoid surveillance-based advertising.

Publishers agree not to use EyeOutAds in a way that undermines this privacy-respecting model.

Publishers may not:

  1. add unauthorized tracking to EyeOutAds ads;
  2. combine EyeOutAds ad interactions with unlawful user profiling;
  3. deploy fingerprinting through EyeOutAds placements;
  4. misrepresent EyeOutAds’ data practices;
  5. collect personal data through ad placements without proper notice and consent;
  6. use EyeOutAds to violate privacy laws or user rights.

Publishers are responsible for their own privacy policies, cookie notices, consent practices, analytics tools, and site-level data practices.

If required by law, publishers must disclose advertising, analytics, cookies, tracking, sponsored content, or other data practices on their own sites.

16. Advertising Disclosures

Publishers must not mislead users about ads.

Publishers should clearly distinguish ads from editorial content where required. If publishers publish sponsored content, endorsements, reviews, affiliate promotions, or paid placements outside the EyeOutAds ad unit itself, they are responsible for any required disclosures.

The FTC says advertising claims must be truthful, cannot be deceptive or unfair, and must be evidence-based; online advertising and endorsements may also require clear disclosures depending on context.

EyeOutAds may require visible ad labels, privacy disclosures, “Why am I seeing this ad?” notices, or similar user-facing information as part of the ad unit.

17. Earnings

Publishers may earn revenue when eligible ads are served, confirmed, and billed under EyeOutAds rules.

Publisher earnings may depend on:

  1. advertiser spend;
  2. CPM rate;
  3. platform revenue share;
  4. confirmed billable impressions;
  5. valid traffic;
  6. publisher site eligibility;
  7. ad size support;
  8. campaign targeting;
  9. advertiser budgets;
  10. fraud review;
  11. reconciliation;
  12. adjustments.

Estimated earnings, dashboard balances, pending balances, withdrawable balances, and reports may differ while data is processing.

Ledger and confirmed billing records may be treated as the primary source of earnings truth.

18. Pending, Withdrawable, and Adjusted Earnings

EyeOutAds may classify publisher earnings as pending, estimated, confirmed, payable, withdrawable, adjusted, withheld, or reversed.

Earnings may be delayed, adjusted, withheld, or reversed for reasons including:

  1. invalid traffic;
  2. advertiser chargebacks;
  3. billing errors;
  4. duplicate events;
  5. suspicious traffic;
  6. policy violations;
  7. fraud review;
  8. account verification issues;
  9. tax or payment information issues;
  10. technical reconciliation;
  11. advertiser refunds or credits;
  12. platform integrity concerns.

Publisher dashboard figures are provided for operational visibility and may be corrected.

19. Payments and Payouts

EyeOutAds may establish payout thresholds, payout schedules, payment methods, processing windows, and verification requirements.

Publishers may be required to provide accurate payment and tax information before receiving payouts.

EyeOutAds may withhold payouts if:

  1. required payment information is missing;
  2. required tax information is missing;
  3. account verification is incomplete;
  4. traffic is under review;
  5. earnings are below the payout threshold;
  6. fraud or invalid traffic is suspected;
  7. the publisher violated policy;
  8. payment processor issues occur;
  9. legal or compliance concerns exist.

EyeOutAds may use third-party payment processors. Payment processing may be subject to third-party terms and processing times.

20. Taxes

Publishers are responsible for determining and paying any taxes associated with their earnings.

EyeOutAds may request tax information and may issue tax forms where required by law or payment processor rules.

EyeOutAds does not provide tax advice. Publishers should consult a tax professional regarding income reporting, deductions, tax forms, business classification, and tax obligations.

Do not describe EyeOutAds annual summaries as official tax forms unless EyeOutAds specifically creates and identifies them as such. EyeOutAds monthly or yearly reports are operational summaries unless expressly stated otherwise.

21. Reports and Metrics

EyeOutAds may provide dashboards, monthly reports, yearly reports, CSV downloads, site summaries, earnings reports, impression counts, click counts, CTR, fill rate, in-ad-view time, tier information, and other metrics.

Reports may be updated, delayed, corrected, recalculated, or adjusted as data is processed, invalid traffic is removed, reconciliation occurs, or platform logic changes.

EyeOutAds may distinguish between raw events, telemetry, confirmed impressions, billable impressions, estimated earnings, pending earnings, withdrawable earnings, cached dashboard totals, and ledger truth.

Reports are not audited financial statements and should not be treated as tax documents unless expressly identified as such.

22. Invalid Traffic and Fraud Review

EyeOutAds may monitor publisher traffic for invalid activity, suspicious patterns, artificial traffic, bot traffic, click fraud, impression fraud, manipulated viewability, repeated events, abnormal engagement, or other integrity concerns.

EyeOutAds may use logs, metrics, telemetry, fraud signals, server data, user-agent data, IP-related signals, viewability data, timing data, referrer data, and other platform information to evaluate traffic quality.

EyeOutAds may:

  1. discount invalid traffic;
  2. reverse earnings;
  3. withhold payouts;
  4. pause sites;
  5. suspend accounts;
  6. remove sites from the marketplace;
  7. block ad serving;
  8. notify advertisers;
  9. adjust reports;
  10. terminate publisher participation.

EyeOutAds is not required to disclose all fraud-detection methods.

23. Publisher Site Changes

Publishers must notify EyeOutAds or update site information if a site materially changes.

Material changes may include:

  1. ownership change;
  2. domain change;
  3. major content change;
  4. traffic source change;
  5. niche/category change;
  6. monetization method change;
  7. technical platform change;
  8. ad placement changes;
  9. security incident;
  10. policy-sensitive content changes.

EyeOutAds may require re-review or re-verification after material changes.

24. Relationship With Advertisers

Publishers do not have a direct contract with EyeOutAds advertisers unless separately agreed outside EyeOutAds.

Advertisers may select categories, sites, tiers, or targeting preferences, but EyeOutAds does not guarantee any publisher will receive advertising from any advertiser.

Publishers may not contact advertisers through EyeOutAds data for unauthorized purposes, interfere with advertiser campaigns, misrepresent advertiser relationships, or imply endorsement unless expressly authorized.

25. No Guaranteed Revenue

EyeOutAds does not guarantee:

  1. ad delivery;
  2. impressions;
  3. clicks;
  4. earnings;
  5. fill rate;
  6. marketplace selection;
  7. tier level;
  8. advertiser demand;
  9. payout timing;
  10. continued eligibility;
  11. any specific revenue result.

Publisher performance depends on many factors, including advertiser demand, campaign targeting, site traffic, ad placement, ad size, content category, marketplace opt-in, site approval, verification, traffic quality, reporting data, and platform rules.

26. User Experience and Site Quality

Publishers must maintain a reasonable user experience.

EyeOutAds may restrict or remove sites that create poor user experiences, including sites with:

  1. excessive ads;
  2. misleading navigation;
  3. intrusive pop-ups;
  4. malware or unsafe scripts;
  5. forced redirects;
  6. deceptive download buttons;
  7. auto-playing abusive media;
  8. pages designed primarily for arbitrage;
  9. thin or copied content;
  10. fake news or deceptive presentation;
  11. broken pages;
  12. excessive page-load burden.

EyeOutAds may consider user experience as part of site approval, marketplace eligibility, and tiering.

27. Intellectual Property

Publishers represent and warrant that they own or have the rights necessary to submit, operate, monetize, and display ads on their sites and content.

Publishers grant EyeOutAds a limited, non-exclusive, worldwide, royalty-free license to reference publisher site names, domains, marketplace classifications, site descriptions, and related information as necessary to operate the platform, display marketplace listings, generate reports, review sites, and provide advertiser selection tools.

EyeOutAds does not claim ownership of publisher websites or content.

Publishers may not use EyeOutAds’ name, logo, trademarks, or branding without permission except as necessary to identify participation in EyeOutAds.

28. Confidentiality and Marketplace Data

EyeOutAds may provide publishers with dashboard data, advertiser-related information, earnings data, performance metrics, marketplace status, reports, or other platform information.

Publishers may use this information only for legitimate participation in EyeOutAds.

Publishers may not scrape, resell, redistribute, reverse engineer, or misuse EyeOutAds marketplace data, advertiser information, pricing information, tiering information, or platform reports.

29. Suspension and Termination

EyeOutAds may suspend, limit, remove, or terminate publisher accounts or sites at any time when necessary to protect users, advertisers, publishers, billing integrity, legal compliance, platform security, or network trust.

Reasons may include:

  1. violation of these Publisher Terms;
  2. invalid traffic;
  3. prohibited content;
  4. site verification failure;
  5. false information;
  6. suspicious account activity;
  7. payment or tax information issues;
  8. advertiser complaints;
  9. user safety concerns;
  10. technical manipulation;
  11. platform abuse;
  12. legal risk;
  13. low-quality or unsafe site behavior.

Publishers may stop using EyeOutAds at any time by removing ad code and requesting account closure, subject to any outstanding review, payment, fraud, tax, reporting, or legal obligations.

30. Effect of Termination

Upon termination or suspension:

  1. publisher ad serving may stop;
  2. marketplace visibility may be removed;
  3. pending earnings may be reviewed;
  4. invalid or suspicious earnings may be reversed;
  5. unpaid amounts may be withheld where permitted;
  6. reports may remain available or be retained for business records;
  7. EyeOutAds may retain records as needed for legal, tax, fraud, accounting, and platform integrity purposes.

Sections relating to earnings adjustments, taxes, intellectual property, confidentiality, disclaimers, limitation of liability, indemnification, and dispute-related matters survive termination.

31. Service Changes and Availability

EyeOutAds may modify, suspend, discontinue, add, remove, or change platform features at any time, including publisher dashboards, site verification methods, marketplace categories, tiers, payout methods, reports, ad formats, ad sizes, metrics, and approval rules.

EyeOutAds does not guarantee uninterrupted or error-free service. The platform may be unavailable due to maintenance, outages, updates, third-party systems, hosting issues, security incidents, or other reasons.

32. Beta, Testing, and Promotional Use

EyeOutAds may allow publishers to participate in beta tests, early access programs, trusted testing, or limited launch programs.

Beta features may be incomplete, experimental, inaccurate, or subject to change.

Publishers participating in beta or testing periods understand that metrics, reports, earnings displays, marketplace eligibility, tiering, ad delivery, and dashboard features may change as the platform is tested and improved.

33. Disclaimers

EyeOutAds is provided on an “as is” and “as available” basis.

To the fullest extent permitted by law, EyeOutAds disclaims all warranties, express or implied, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, availability, performance, revenue, and results.

EyeOutAds does not warrant that the platform will be uninterrupted, error-free, secure, profitable, compliant for your specific use case, or suitable for any particular publisher objective.

34. Limitation of Liability

To the fullest extent permitted by law, EyeOutAds will not be liable for indirect, incidental, special, consequential, punitive, exemplary, or lost-profit damages arising out of or related to your use of the platform.

To the fullest extent permitted by law, EyeOutAds’ total liability for any claim arising out of or related to these Publisher Terms or the publisher service will not exceed the amount EyeOutAds paid to you during the three months preceding the event giving rise to the claim, or $100, whichever is greater.

Some jurisdictions do not allow certain limitations of liability, so some limitations may not apply.

35. Indemnification

You agree to defend, indemnify, and hold harmless EyeOutAds, its owners, officers, employees, contractors, service providers, advertisers, publishers, and partners from and against any claims, damages, liabilities, losses, costs, expenses, penalties, fines, and attorneys’ fees arising out of or related to:

  1. your site content;
  2. your use of EyeOutAds;
  3. your violation of these Publisher Terms;
  4. your violation of law;
  5. your infringement or alleged infringement of intellectual property, privacy, publicity, or other rights;
  6. your traffic generation methods;
  7. invalid traffic or fraudulent activity;
  8. your privacy, cookie, consent, or data practices;
  9. your tax or payment information;
  10. your misuse of the platform.

EyeOutAds may assume control of the defense of any matter subject to indemnification, and you agree to cooperate.

36. Governing Law

These Publisher Terms are governed by the laws of the State of Louisiana, without regard to conflict-of-law rules, unless another jurisdiction is required by applicable law.

You agree that disputes will be handled in the state or federal courts located in Louisiana, unless EyeOutAds later adopts an arbitration or alternative dispute resolution provision.

37. Changes to These Terms

EyeOutAds may update these Publisher Terms from time to time.

Updated terms may be posted on the EyeOutAds website or provided through the platform. Continued use of EyeOutAds after updated terms are posted or made available means you accept the updated terms.

If a change materially affects your rights or obligations, EyeOutAds may provide additional notice where practical.

38. Contact

Questions about these Publisher Terms may be sent to:

EyeOutAds
Website: https://eyeoutads.com
Email: 1eyeguy@eyeoutads.com